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Rite FM Collaborates With Dev’t Partners To Develop Agribusiness

The Chief Executive Officer (CEO) of FMSL Multimedia’s Rite 90.1FM, Mr. Jonie Addo -Fening has revealed that, over the past ten years, Rite FM has focused on agriculture and social development particularly issues related to the welfare of farmers in the surrounding districts.

Mr. Addo-Fening made the revelation at the just ended RAF 2017 held at Ensign College of Public Health at Kpong in the Lower Manya Krobo Municipality of the eastern region.

According to him, RITE FM has in the past  collaborated with many development partners and NGOs at the community and District  levels to contribute to development of agriculture in the value chain.

Mr. Addo-Fening further added that, Rite FM is using its daily and weekly programs such as Agrotech, Kuapa Yo, Rite Morning Ride, Agric Forum, Food Safety, Nutrition and Hygiene, Herbs and Spices and others to reach out to many of the farmers in their surrounding districts to inform,  educate and entertain its cherished farmers .

Meanwhile, Mr. Addo-Fening lamented that as a radio station outside Accra, “we have had a lot of challenges in the last couples of years; challenges which affected the station’s ability to develop programs that cover farming activities that offer timely news among others.”

He enumerated some of the challenges as; inadequate sponsorship, difficulties in attracting journalist (as many do not find agric interesting to focus on), restriction by The National Communication Authority (NCA) on coverage range to reach out to more farmers among others.

According to the CEO, RAF is not just a radio talk show but also but a public forum used to improve and bring attention to the activities of farmers and others in the agric value chain.

He stated some of the activities saying, the Agric Forum is a place where farmers come together with Agric Investors, policy makers, research institutions and the business community to a common platform to discuss critical issues in the Agriculture sector.

Further, the forum explores agribusiness opportunities, new technologies as well as display and exhibition of agric products and services.

Source: Austin Ofori Addo/ritefmonline.org

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