ABOUT US

Welcome to Rite 90.1Fm, a radio station that has been in existence since 2005 but came under a new leadership in 2007 under the FMSL Multimedia corporate name. It is an Award winning station that has been recognized as the best radio station for Agric education and information dissemination at both the district and national levels for 3 years in a row 2011-13

 

Our Mission

 “Working as ONE, for Agricultural Change and Development in Ghana.”

 

 

Vision

Our vision is to use our medium as a tool for economic empowerment and poverty alleviation, by providing our cherished listeners particularly farmers and other stakeholders in the Agricultural value Chain with reliable information for increased agricultural productivity and rural development through our well-designed programs. It is our desire to become one of the leading Agricultural radio stations in Ghana.

 

 

GOALS

Rite 90.1Fm’s main goal is bringing various farming experiences to inform and motivate others to join in the promotion of Agricultural development using the medium of radio. The approach is simply to promote farming business through our radio programmes i.e. Use radio to focus on agricultural and social development issues but this time to a broader group by reaching some parts of the Greater Accra, Volta and Eastern regions.

The eventual aim of programs were to highlight mainly anything that feeds di- rectly/indirectly into the Agricultural industry/chain i.e. food production, Agro processing, Agro chemicals, Agric ma- chinery/Equipment,            Transportation, packaging, Government policies, Non- governmental organizations, Consultants, Educational and research institutions and other stakeholders in the agricultural sector.

 

Listenership

We have an estimated listenership of about 65,000 (based on a research conducted in 2008) in the three (3) major regions we currently cover. The station is also streamed online around the world on www.ritefmonline.org  Our audience through our short code R-1406 also participate in all our programs whilst we use the SIMMA system for SMS bulk text messaging and our Farmers Phone to reach out to our numerous listeners to alert them to listen and participate in our programs. Through this medium, listeners are informed about our upcoming topics to be discussed on our programmes.

 

 

AUDIENCE PROFILE

Our targeted listeners/audience are predominantly farmers and others in the Agric value chain found in the farming & fishing communities in our reach; others are the middle & lower class earners within all our catchment areas.

The listening age group is between 20-60 years

 

EQUIPMENT CAPACITY

The radio station operates from Somanya in the Yilo Krobo district capital in the Eastern Region of Ghana.

We transmit 24/7 on a 5,000 Kilowatts FM transmitter on 90.1Mhz, and streaming on the internet on www.ritefmonline.org  or via Tunein radio

We also have an outside broadcast (OB) unit that can transmit a live programme to the studio from 24 kilometers outside location and broadcast in three different languages Twi, Krobo and English

 

 

Coverage Areas

Greater Accra

Our coverage includes Dodowa, Oyibi, Frafraha, Adenta to Ashaley Botwe and the Madina areas. East & West Legon, Pokuase, Hasto and other surrounding areas, Spintex road to Sakumono, Teshie- Nungua and surrounding areas. We can also be heard in Ashiaman, Tema and surrounding areas all the way through to Prampram, Ningo and the Ada areas.

 

Volta Region

Our coverage in the Volta Region spreads from Ho, Akatsi, Aflao, Hohoe, Kpando and surrounding areas, Juapong, Aveyime through to Sogakope, Jasikan, Adidome, Kpalime and other surrounding communities.

 

Eastern Region

Our coverage is loud and clear in Koforidua, Suhum, Nsawam through to Asamankese, Akwatia, Oda, Kade and other surrounding towns and villages. We can also be heard in other areas that, includes Kibi to Nkawkaw, Esikuma, Nkurakan and the whole of the Akuapim ridge and surrounding villages.

We are highly listened to in our local area Somanya to Odumase Krobo, Kpong, Akuse, Asutuare, Asesewa, Akuse, Akosombo, Atimpoku, Juapong and other near-by districts in the region.